It is rather a new fashion, which is officially called as “the Cyber Valentine’s Day”. Cyber Valentine's Day is the love festival of the millennium generation. The festival comes from singer Fan Xiaoxuan's Digital Love, in which the number “520” is interpreted as “I love you”, since the “I love you” in Mandarin (“我爱你”) greatly resembles the pronunciation of 520. Later, “521”, which also has a similar pronunciation of “我爱你”, is also accepted as a special code for couples. Pop songs sing out a code for love : 520 (or 521) 1314, which sounds like “我爱你一生一世” in Mandarin, meaning I’ll always love you in this life. People start to say, “I love you” on May the 20th; May the 21st naturally becomes the answering day, which is given the meaning of “I do”. This is not the conventional way to speak of love, and it was a breaking trend at the time, which flooded the internet with thousands of people saying 520 to their loved ones. People boldly say love, give gifts and date. Countless couples go out for marriage registration on these two days. Many love-crazy couples cause spikes in certain businesses. E-businesses take advantage of the celebration, giving out discounts and promotion activities. The internet is always buzzing with love each May 20th.